Marketing expert, Wilson Arthur has advised Ghanaian football administrators to be more innovative in their quest to rake in more revenue with their clubs.
Ghanaian football clubs mostly those is the lower leagues have complained bitterly about the lack of adequate sponsorships in our leagues and other competitions over the last 5-6 years.
They blame this as a reason for their financial struggles and have always put pressure on the Ghana FA to secure sponsors to help remedy their crippling financial situation.
Some have also seen match day ticketing revenue as a way to generate income and run their clubs.
In an interview with Takoradi based Skyy Power FM, Wilson Arthur who also doubles as the Chief Executive of the Wassa-East District says clubs should not just rely on the above mentioned revenue streams but rather think outside the box and come up with ideas to make more money.
“There are a whole lot of income streams but mostly clubs just look at sponsorships. You can sell replica jerseys; you do a lot of other things to make money” he told the Skyy Sports Show.
“You can do events, for instance Kotoko can come and organize an event in the Western Region and a lot of people will participate and they will make money” he continued.
“We have to be a lot more creative about making money for our clubs”.
Wilson Arthur is the president of Daboase based Division One league side Skyy FC.