The Ghana FA has charged Hearts of Oak in what it feels is ‘ambush marketing’ against their sponsorship agreement with NASCO.
Hearts of Oak’s decision to make a presentation to Leonard Tawiah as its Player of the Month after a Premier League match is being considered by the GFA as a conflict to its agreement with Nasco.
The GFA has entered into a sponsorship agreement with NASCO to be responsible for the awarding of the Player of the Match, Player of the Month and Coach of the Month in the Ghanaian top flight.
But Hearts had also secured a similar relationship with rival company Electracom Limited, distributors of Fero mobile phones.
The maiden presentation made to Leonard Tawiah is however being considered by the GFA is a breach to its commercial regulations.
‘That Accra Hearts of Oak SC knowing that the GFA has instituted a Player of the Match, Coach of the Month and Player of the Month awards sponsored by NASCO phones exclusively for the Ghana Premier League after the Ghana Football Association has signed an agreement with the Sponsor, you, Accra Hearts of Oak SC deliberately and without the GFA’s consent and concurrence use the Ghana Premier League match organised by the GFA to do a presentation of a phone from a competitor of NASCO, as your club Player of the Match, thereby putting the GFA at risk of breaching its agreement with NASCO in violation of the GFA Statutes,” the Charge Sheet from the GFA read.
Hearts have up to three days from receipt of the charge to make a response before the case is called by the Disciplinary Committee.